ShopDeskUNAS · Shoprenter · WooCommerce · Shopify
Your store shows revenue. ShopDesk shows profit.
ShopDesk calculates the true contribution of every order: net revenue minus cost of goods, shipping cost, payment fees, packaging, attributed advertising cost, refunds and failed deliveries. Broken down by product, campaign and shipping method, updated daily.
- Connect with your store API key, no developer needed
- No credit card required for the trial
- Local currency and carrier tariffs
Net profit
0 Ft
Margin
0 %
Orders
0
Starting point
Revenue is known. Profit per order is not.
The store platform reports revenue, the ad platform reports return on ad spend, the carrier sends a monthly invoice and the accountant closes the month weeks later. What is missing is one number per order: what was left.
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Advertising cost per order
Ad platforms report campaign returns without knowing the margin, so it is unclear which campaigns actually leave a profit.
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Shipping and cash-on-delivery cost
A home-delivery fee can absorb the entire contribution of a low-margin item; an unclaimed COD parcel is paid for twice.
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Changing purchase prices
A supplier price increase with an unchanged sale price can quietly turn a best seller into a loss.
The true picture of one order
| Order (gross) | 12 700 Ft |
| Net revenue | 10 000 Ft |
| Cost of goods | −5 000 Ft |
| Shipping (GLS, 0–2 kg) | −1 990 Ft |
| Payment fee (2%) | −254 Ft |
| Packaging | −150 Ft |
| Attributed advertising cost | −1 320 Ft |
| Contribution | +1 286 Ft |
This calculation runs for every order and feeds the product, campaign and shipping views.
How it works
Set up in a few steps. First report the next day.
Connect the store
Provide UNAS, Shoprenter, WooCommerce, Shopify, PrestaShop or Shoptet access. Orders and products sync automatically and refresh regularly.
Record the costs
Cost prices for the best-selling products (from the platform, CSV or manually), carrier tariffs starting from list prices, payment fees.
Connect ad accounts
Meta and Google Ads with read-only access. Campaign spend is attributed to orders by UTM parameters or daily proportional allocation.
Daily report
Dashboard, alerts and a weekly summary e-mail. Where data is missing, the system estimates and shows the confidence level.
Features
An overview that supports decisions
Every view answers one question: which products, campaigns and shipping methods are profitable, and which are not.
Product profit
Per product and variant: quantity, net revenue, cost of goods, advertising cost, contribution and margin. Loss-making items highlighted.
Campaigns after advertising
Per campaign: contribution of attributed orders after ad spend; cost per order compared with the margin. Meta and Google in one view.
Shipping and payment method
Per carrier and payment method: shipping cost and revenue, COD fees, failed deliveries. New and returning customers separated.
Alerts
Loss-making product, unprofitable campaign, increased purchase price, shipping loss, missing cost data. Once a week, resolvable.
Cash-flow forecast
14 or 30 days ahead with payout delays per payment method, planned outflows (suppliers, rent, tax), advertising and fixed costs.
Accountant export
Profit and loss statement as CSV and printable version; monthly reconciliation of invoiced vs. store revenue from Számlázz.hu or Billingo exports.
Confidence - Next to every figure you see the share of revenue backed by a known cost price. Missing data is estimated and flagged.
Carrier invoice reconciliation - Importing the monthly carrier invoice replaces tariff-based estimates with actual charges.
Multiple stores - One organization can hold several stores; views are available per store or combined.
Integrations
Direct connection to Hungarian store platforms
Native connections for UNAS and Shoprenter; international platforms and custom stores are supported as well.
Store platforms
- UNAS (XML API, with cost price)
- Shoprenter
- WooCommerce (Cost of Goods plugin)
- Shopify (unit cost)
- PrestaShop
- Shoptet
- Custom store: REST API
Advertising platforms
- Meta Ads (Facebook, Instagram)
- Google Ads
- Other platforms via CSV import
- UTM-based attribution
Cost sources
- GLS, Foxpost, Packeta, MPL, DPD tariffs
- Carrier invoice import
- Payment fees (card, COD, transfer)
- Számlázz.hu / Billingo invoice list
Today
- Cost prices in a spreadsheet, rarely updated
- Return on ad spend without margin
- Monthly carrier invoice without per-order breakdown
- Results from the accountant after month end
With ShopDesk
- Daily net profit per product
- Campaign contribution after advertising cost
- Shipping and COD cost on every order
- Alerts on loss-making items before month end
- Accountant export in one step
Pricing
In HUF, sized by monthly order volume
14-day free trial without a credit card. Cancel monthly. No extra charge within the plan's order allowance.
Starter
6 900 Ft / month + VAT
500 orders / month
- Profit per order
- Product, shipping and payment views
- 1 ad account
- Alerts
- Weekly e-mail summary
Growth
12 900 Ft / month + VAT
2 000 orders / month
- Everything in Starter
- Meta and Google campaign attribution
- Cash-flow forecast
- Accountant export and invoice reconciliation
- Multiple ad accounts
Pro
24 900 Ft / month + VAT
10 000 orders / month
- Everything in Growth
- Multiple stores in one view
- API access
- Custom branding and domain
For higher volumes, custom integrations or agency partnerships please contact us: hello@shopdesk.listpro.hu. Prices are net and may change during the launch period.
Frequently asked questions
What to know before connecting
We do not keep cost prices. What does the system show then?+
Start with the cost prices of the best-selling products; the rest can be loaded from the store platform or a CSV file. Until a product has a cost price, the system uses the configured estimated margin and shows the confidence level next to every figure.
How is advertising cost assigned to orders?+
If the ad link carries the utm_campaign parameter and the store passes it on, the order is fully assigned to that campaign. Otherwise the day's spend is allocated across the day's orders in proportion to revenue. Spend on days without orders is shown as a separate line.
Does the system change anything in the store or ad account?+
No. ShopDesk performs read operations only: orders, products and campaign spend. It does not issue refunds or modify campaigns.
Where does the shipping cost come from?+
From carrier tariffs (GLS, Foxpost, Packeta, MPL, DPD list prices as a starting point, adjustable to your contract) by parcel weight, destination and service type. Importing the monthly carrier invoice replaces the estimate with actual charges.
Does it work with UNAS stores?+
Yes. Orders and products, including stock cost prices, sync through the UNAS XML API. Shoprenter, WooCommerce, Shopify, PrestaShop and Shoptet are supported too; custom stores can use the REST API.
What happens after the trial?+
No subscription starts automatically; a card is only required when choosing a plan. Data is retained for 30 days and can be exported.
What about data security?+
Encrypted transport, encrypted access keys, two-factor authentication, audit log, daily backups, EU hosting. The privacy policy and data processing agreement are linked in the footer.
Getting started
Two options, both free of charge
1. Trial
After registering, connecting the store and recording the main cost prices, the first report is ready the next day. 14 days, no credit card.
Register2. One-off profit report
From an order export and your cost prices we prepare a profit report within a week. In return we ask for a short feedback conversation. The first 30 participating stores use the service free for three months.